Comparing SEO, SEM and Social Media for Lead Generation in China
Last month I attended an AmCham meeting in Shanghai where I heard TR Harrington of Darwin Marketing present about using SEM (search engine marketing) to promote your company in China, and it has...
View ArticleFrequent Updates of YOUR Content Drive Social ROI
Start by having a blog or some other easily updated website – you need to have at least some of your own to link back to.Remember that the point of all this tweeting, liking and posting is to make......
View ArticleNow That You are Creating Content, Start Sharing
Choose the Right ChannelsAll networks have their own audiences and advantagesTry several networks with different posting strategiesThen focus on what brings the best results Weibo is the Biggest in...
View ArticleThe Ongoing Social Value of Yesterday’s Online Technology
While the headlines have moved on to Twitter, Pinterest and Facebook, there is still money to be made from the less sexy, but still effective technology of way back in 2009. RSS FeedsEasy way to...
View Article5 Tools for Tracking Social Media ROI in China
Social media can be fun, but we are using these networks to help us accomplish our business goals, and this means that their results need to be measured and evaluated. Here are five free tools for...
View ArticleChina’s Real Estate Billionaires Are Not Cheap, But the Techies Are
Forbes China has just published its 2012 list of the biggest philanthropists in China, and the results tell us that while China’s real estate billionaires have made a lot of cash, at least they are not...
View ArticleOn-Demand Luxury Car App Uber Arrives in Shanghai
One of the great things about living in Shanghai is that you don’t need a car. Most of the time. But when you do, the Uber luxury car app should help.Shanghai’s compact city centre means that those of...
View ArticleLinkedIn Connection Scam Rolls Through China
Eliana Bernstein is a zombie. Or maybe she never existed. But she’s out there on LinkedIn trying to sneak a peek at your contact information and the details of your network.Online social networks are...
View ArticleJack Ma Takes in $5.75 Bil – And Takes on China’s Real Estate Barons
Not satisfied with sales of RMB 35 billion ($5.75 billion) over his e-commerce sites on a single day, Internet billionaire Jack Ma has decided to take on China’s real estate industry. For the good of...
View ArticleBuying on Amazon.cn? Have You Talked with Your Lawyer?
Many foreign brands, whether it’s Mercedes Benz or PWC, have succeeded in China by leveraging their international reputation for service and reliability to attract customers in a market where business...
View ArticleDun and Bradstreet China Subsidiary Nailed in Corruption Case
Top executives of Roadway D&B, a direct marketing subsidiary of US business information firm Dun & Bradstreet are currently under arrest for allegedly selling illegally obtained private...
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