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Comparing SEO, SEM and Social Media for Lead Generation in China

Last month I attended an AmCham meeting in Shanghai where I heard TR Harrington of Darwin Marketing present about using SEM (search engine marketing) to promote your company in China, and it has...

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Frequent Updates of YOUR Content Drive Social ROI

Start by having a blog or some other easily updated website – you need to have at least some of your own to link back to.Remember that the point of all this tweeting, liking and posting is to make......

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Now That You are Creating Content, Start Sharing

Choose the Right ChannelsAll networks have their own audiences and advantagesTry several networks with different posting strategiesThen focus on what brings the best results Weibo is the Biggest in...

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The Ongoing Social Value of Yesterday’s Online Technology

While the headlines have moved on to Twitter, Pinterest and Facebook, there is still money to be made from the less sexy, but still effective technology of way back in 2009. RSS FeedsEasy way to...

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5 Tools for Tracking Social Media ROI in China

Social media can be fun, but we are using these networks to help us accomplish our business goals, and this means that their results need to be measured and evaluated. Here are five free tools for...

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China’s Real Estate Billionaires Are Not Cheap, But the Techies Are

Forbes China has just published its 2012 list of the biggest philanthropists in China, and the results tell us that while China’s real estate billionaires have made a lot of cash, at least they are not...

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On-Demand Luxury Car App Uber Arrives in Shanghai

One of the great things about living in Shanghai is that you don’t need a car. Most of the time. But when you do, the Uber luxury car app should help.Shanghai’s compact city centre means that those of...

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LinkedIn Connection Scam Rolls Through China

Eliana Bernstein is a zombie. Or maybe she never existed. But she’s out there on LinkedIn trying to sneak a peek at your contact information and the details of your network.Online social networks are...

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Jack Ma Takes in $5.75 Bil – And Takes on China’s Real Estate Barons

Not satisfied with sales of RMB 35 billion ($5.75 billion) over his e-commerce sites on a single day, Internet billionaire Jack Ma has decided to take on China’s real estate industry. For the good of...

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Buying on Amazon.cn? Have You Talked with Your Lawyer?

Many foreign brands, whether it’s Mercedes Benz or PWC, have succeeded in China by leveraging their international reputation for service and reliability to attract customers in a market where business...

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Dun and Bradstreet China Subsidiary Nailed in Corruption Case

Top executives of Roadway D&B, a direct marketing subsidiary of US business information firm Dun & Bradstreet are currently under arrest for allegedly selling illegally obtained private...

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